Increasingly, the level of aesthetics and design proficiency required to serve functionality and marketing needs in the retail arena is getting higher as competition at all business levels is getting stiffer. Either as a franchising operation or through a standalone initiative in the brick & mortar business arena, the task of differentiating street appearance and creating unique shopping experiences that attract customer interest, is neither easy nor to be taken lightly. The level of expertise, creativity and professionalism put into the effort of designing and constructing a brick & mortar store is going to define the end result both at a first sight impression level and at the bottom line of its operation. Shop attractiveness and functionality were always important but in today’s design driven world they essentially count more than ever.
Metrax provides a range of services for retail stores that cover both new initiatives and existing outlets where a renovation or a re-branding program needs to be applied. We design concepts based on consumer behavioral studies that focus on captivating consumer interest while paying great attention to the product mix carried, promoting its appearance and serving it through added shop functionality and predefined consumer reach.
Check out our dedicated web sites below for more information on our auxiliary services
Design Services
From Property Branding to Web Design and Business ID creation, click to find out how Metrax can help your company stand out.
Location Consulting
Identification of the appropriate retail location based on area characteristics and footfall potential. Metrax has access to market statistics that we use to produce advice regarding ideal retail locations in relation to product mix, lease rates and return on investment expectations based on capital spent.
Design & Construction
Our architectural team will produce a unique design that increases consumer memorability of your brand while focusing on optimal usage of space and budget. We handle design, building permit, operating licencing and construction management while you can focus on doing what you know best.
Emotion at first sight
Attract visitors through unique aesthetics combining design elements that create emotion at first sight. There is only one chance to make a great first impression so we make sure that customers don't just pass by your store. We create reasons for them to pause, think and notice what is offered.
Product Display Focus
Product display is perhaps the single most important part of your shop. We carefully tune our design process according to your specific product needs making sure that we display them at their best. Lighting, surface area, customer reach and display style are only a few of the factors that can boost or mute a products sale potential.
Fit-Out
Working with highly rated partners and vendors, our team will handle the process of identifying, specifying and procuring the necessary equipment for your shop. From HVAC, shelves and Point of Sales machines to any other equipment you might need our proposals are guaranteed for quality, cost efficiency, seamless operation and after sales service.
Print, Web & E-shop Design
In collaboration with professional designers and developers from Greece and abroad, we manage the design process of your print material, your web site and your e-shop as part of our true Turn-Key solution package. This way we ensure consistency of brand identity across the board and seamless integration of e-commerce with your daily workflow.
Stop blending in and start leaving your mark on the street with Metrax
